Nawazuddin Siddiqui has some news for you personally. Good or undesirable? You choose.

DFC ERGO Overall health Insurance policies Ltd., previously known as Apollo Munich Health Insurance provider, has declared the start in their new brand name campaign Bad Information Good News’. The marketing campaign capabilities actor Nawazuddin Siddiqui and talks about the acquisition of Apollo Munich by HDFC Ltd. in the overall Insurance policy sector and also the ways it can reward the prevailing together with the new clients of HDFC ERGO Health and fitness.

Conceptualized by Mullen Lintas, the Terrible News - Great news’ campaign builds a narrative by way of two marketing campaign videos all around patients who may have encountered health emergencies. The movies element Nawazuddin in a double position as two distinctive journalists 1 who studies the Badnews for youunfortunate situations that people really need to deal with on account of a well being emergency and the other who counters him to deliver The excellent news’ of Apollo Munich (now being renamed to HDFC ERGO Well being) as well as the extensive suite of Added benefits which happen to be now accessible to The shoppers, because of the acquisition. Packed with humour, the films close While using the tagline India has become Sensation Far better’ to highlight Apollo Munich’s expertise and HDFC’s belief.


Commenting to the launch from the marketing campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Overall health Insurance policy Ltd stated, The acquisition of Apollo Munich Health and fitness Insurance plan by HDFC Ltd., led for the generation of a whole new entity, HDFC ERGO Well being Coverage. This merger will give substantial Added benefits to our existing & possible customers. Have faith in, Transparency and Fairness throughout all stakeholders are in the core of your complete HDFC Group and is also a assure by HDFC ERGO Health leadership to each of our policyholders. Even further, most of HDFC ERGO Common’s very best procedures, together with ten,000+ cashless community hospitals, business major turnaround time for cashless declare settlement, seamless on the net plan issuance and 24x7 customer care helpline are increasingly being adopted by HDFC ERGO Health to provide a considerably far better knowledge to all our buyers. Our new TVC has actually been strategically executed to be certain prospects are created properly conscious of the benefits this acquisition provides them. We hope to provide this Good News’ and make our present & new prospects sense superior.


Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas explained, Our activity was to create a superior impression campaign to Express the greatest news generally speaking Insurance of Apollo Munich staying renamed to HDFC ERGO Overall health and the advantages this acquisition will offer you for the consumers. We required give the brand name a singular thought and set out a clutter breaking campaign. The place to begin was that folks only think of Wellbeing Insurance plan after they come upon any an unfortunate incident connected with health all around them. Also to Express this information, we roped in Nawazuddin Siddiqui. Hence the marketing campaign concept of Lousy News Good News’ was born. We're absolutely sure this marketing campaign would just do that and also Construct a powerful resonance of HDFC ERGO Wellbeing with Health and fitness Insurance coverage.

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